When your page shows up at the top of the search engine, you’ll get 33% of clicks. To get to the top of the search engines, we all know that your website needs to have links, but what types of link building strategies are most effective?
If you don’t understand the benefits of the various types of backlinks, you could miss out on great opportunities. Continue reading this article to learn about the types of links and how to build them.
Types of Link Building that Work
The following link types will help you build out a well-rounded link portfolio if you use them appropriately. Keep reading to learn more.
1. Forum Profile Links
Forum profile links are pretty easy to get, but you do not want to abuse them. When building forum links, you should only link from relevant forums. You shouldn’t link in a spammy way as most forums only allow these links in your profile or in the signature.
2. Web 2.0 Links
Linking from Web 2.0 properties like Blogger and Tumblr are great tactics. You can create your own mini blog there to link back, or you can find other people that have content there and get links.
3. Sales Page Links
If you can get in on a pre-release of a product you would like to use; you can add a testimonial. Often when sales pages have testimonials, they will be glad to drop a link to your website below your testimonial and name.
If the page gets a lot of traffic, you may get some traffic as well as the link juice that comes from the link.
4. Guest Post Links
Guest post links are powerful links, and you can build as many of them as you’re willing to reach out and grab. Guest posting requires a lot of outreach to other bloggers. You pitch them on a great piece of content in exchange for a link back to a page on your website.
If you don’t want to do your own outreach, you can work with our company, and we can secure guest posts for you. Many business owners find outreach highly time to consume and want to put their efforts toward growing their bottom line.
5. Press Releases
Press releases are very official, and as such, they can end up on some pretty authoritative news sites. If you write your press release well and submit it to a bunch of sites using a press release submission service, you can get hundreds of links with one submission.
Since news is often shared on multiple sites and is very similar, press releases usually don’t cause any problem being duplicate content.
6. Directory Links
Finding industry relevant directories to submit to will help you get in front of people that may be searching for you. Besides for getting in front of people that may be searching for you, it also tells search engines that you are relevant in this industry.
The more signals you can give search engines on what your site is about, the easier it will be for them to figure out where to put you in the rankings.
7. Video Links
If you aren’t using video marketing, you’re missing out. Video marketing gets more attention and can convert better than textual content. When you’re using video to get attention, you can link from a video on YouTube to get more links.
You can put links in the description, or you can use cards to link to your site. If you want to link to your site from your YouTube video, you’ll need to verify your website and get it approved.
8. Bookmark Sites
Bookmark site links are another way to show search engines people care about your content. There are some of the more popular bookmark sites like Reddit and Digg, but there are other smaller sites that you might want to include in your link building efforts.
When you look at your link portfolio, you can see if you have enough bookmark links or if you can handle getting some more. Bookmark links are easy to build in most cases but make sure you don’t overdo them since it will look unnatural.
9. Resource Page Links
Resource pages are a powerful place to get your link listed. Resource pages usually are set up for people that want to buy something or use a service. If your company has an eCommerce site or a service page, you may be able to get customers directly from the traffic from the site.
One way to get links on resource pages is by using “broken link building.” Broken link building is when you scrape relevant sites to find broken links. The links should have linked to a page that is similar to the content on the page you want to build links to.
You’ll get a backlink, and they will get a good resource for their audience. They are often happy that you helped them find a broken link and glad to oblige.
10. Comment Links
Another abused source of links is comment links. If you have a website that allows comments, you’re likely to have a spam folder full of comments.
If you don’t abuse comment links and instead offer helpful comments or questions, people are more than happy to approve your comments. Webmasters want engagement on their posts and usually, don’t mind you linking back to your site in your name.
Get More Bang for Your Link Building Buck
Tired of buying links that don’t work? Not all links are created equal. You want to make sure you understand the thought behind a link strategy.
Instead of wondering if you know that you’re doing, you can use our services to get the results that you want. Look through our pricing and details page to see which option is the best for you so you can get the results you want.
