Ever wondered if you should invest more on SEO? Do you think you’ve done enough to gain traffic and boost conversions to earn a decent profit?
If you haven’t, now is the time to reconsider. Businesses in the US alone spend $80 billion on SEO services. This investment includes a hefty local SEO campaign, on-page optimization, and content curation for backlinking. All of this helps to ensure your business stays competitive in the digital age.
Are you still on the fence on whether you should use SEO practices?
Don’t worry, we’ve got more reasons down below. Read these benefits and get motivated with your SEO efforts today:
1. A Good SEO Strategy Improves PPC Quality Scores
There’s no denying that Quality Score is important for the success of PPC campaigns.
But did you know that your website content determines your final Quality Score? If you use good SEO strategies, you will make good products and services pages that have relevant keywords in your website.
If you’re using text ad messages, you can align it with your website content. If you drive more PPC traffic to these relevant landing pages, your quality score will see a lot of improvement. This reduces the cost per click while improving your PPC ad performance.
2. SEO Increases Market Access
Did you know that more than half of people using search engines only click on results showing up on the first page of the results page?
If you aren’t putting in efforts in an SEO strategy, you’re more likely to miss a lot of opportunities to make sales. Statistics don’t lie—Google owns about 92% of the entire search engine market across the globe.
Get a professional to help you optimize your business website for Google’s algorithm at least. Once you do, you will see the difference over time. Don’t delay and start using SEO practices as soon as you can.
3. SEO has a Huge Impact on the Research/Buying Cycle
The good thing about SEO is the fact that it increases your sales without increasing your marketing costs that much.
What this means for your business is that your profits will grow at an exponential rate over time. SEO will help accomplish your business goals with a better ROI rate compared to other online marketing methods.
Don’t assume everyone already heard of your business and think it’s the best place for their needs. People nowadays research a lot to get the best deals. With this, they use the internet and its socially-driven aspect to make a comparison before committing.
Always remember that SEO will play a crucial part in this cycle of researching and buying. It will act as a magnet and attract potential buyers to your business website. It does so with the use of relevant keywords and phrases with high search volumes.
4. SEO doesn’t Cost a Lot
A lot of experts see SEO as an investment, not a marketing cost. That means it’s always a smart business move to invest in an expensive company with the right set of expertise. Nothing is too expensive if it helps you accomplish your financial goals and growth targets in half the expected duration.
You can try getting an SEO pre-analysis to discover your growth potential. It will determine whether your market is big enough to give you enough customers to make it worthwhile. It also looks into your competition strength to see if it’s weak enough for your company to dominate.
5. SEO Gives Free Advertising Too
If you don’t make strategic title tags and meta descriptions, you’re doing your business a disservice. It’s like you’re leaving the generic “lorem ipsum” text on your storefront’s sign. To avoid this, you need to invest in SEO practices.
SEO will let you control how your business looks like on the search engine results page. Your prospects aren’t likely to click on your business if they’re looking at a random text when they see you. This is free advertising you’re missing out from.
The good news is that it isn’t difficult to fix once you acknowledge this fact. SEO makes it easier for you to take the reins of your company’s online presence. That way, you can steer it back to the right path.
6. SEO is a Good Social Sharing Leverage
Do you use any social media platform like Facebook? If so, SEO will play a critical role in your success. Users that share content on social networks have a direct relationship with SEO-specific parameters such as meta descriptions and title tags.
Those things are what people see when posts and stories get shared on their social media feeds. If you work with an SEO expert, you can manage this entire process. They can collaborate with your marketing and communications department to make the best results.
SEO gives you control on what people can read and do on social media. Your business can spread at a faster rate in their networks if you optimize your presence right.
7. SEO Builds Credibility and Trust
Your brand becomes stronger, better, and more recognized with SEO. Your goal is to show up at the top of the search results when people search for products and services related to your industry. This will make your prospects see you as the best and therefore trust you more.
Remember, everyone “Googles” when trying to find the best place for their concerns. If you’re at the top of the results, you’re boosting your business’s credibility. It’s all about being in the right place and the right time.
Use SEO Practices for Businesses Today!
If you’re not sure about the benefits of SEO to your business, these are compelling reasons that can make you take the plunge. There are a lot of other reasons out there, so it isn’t difficult to see how it gives value to your business. But it’s always important to remember that you’ll only get it if you do it right.
Do you need to use SEO practices for businesses? If so, you can read our guide here about the different types of link building.
