Around 34% of consumers are more likely to make unplanned purchases from brands that personalize content. Learning more about trending digital content strategies will give you the competitive edge you’ve been looking for.
Different audiences engage with digital content to different degrees. The average American spends 8.8 hours daily engaging with digital content. Millennials, on the other hand, tend to spend around 11 hours per day doing the same.
Sure, it’s true that content is king in SEO and digital marketing. But developing a content marketing strategy will ensure that you create the informative, and marketable content your audience desires.
Here are some digital content tips you should consider using in 2020.
Long-Form Blog Posts
If you’ve noticed your competitors’ blog posts getting longer, it’s not your imagination. In fact, the length of the average blog post has increased by 41% in the past 3 years.
Articles around 500 words were once average and ideal, but the standard has since changed. Now, the highest-ranking blog posts contain about 1,142 words.
Blog posts give you the opportunity to create branded content that’s useful to your audience. In Google’s eyes, longer blog posts tend to be more informative than shorter ones. That’s why long-form blog posts are reigning supreme in the worlds of SEO and digital marketing.
Long-form blogs let you delve deeper into topics that matter to consumers. This allows you to include new information that your competition isn’t talking about and update it as time passes. If your blog post is more recently updated and longer, it’s more likely to be a valuable resource than your competitors’ blogs are.
No matter how good your blog posts are, consistency is the key to achieving success in blogging. Learn more about how often to write blogs to get a better idea of what your content schedule should look like.
Search Intent Matters
Building a content strategy that works in 2020 involves taking users’ search intent into consideration. In turn, knowing more about search intent will help you create more targeted content for your audience.
A user’s search intent is the intention behind their search. Are they seeking information, trying to find a certain website, or looking to buy something? Finding out this information will clue you in on what kind of content to market.
The keywords a user chooses will usually clue you in on their search intent. For example, a user who googles “best moisturizers of 2020” is probably looking to compare products. Another user might google “moisturizer reviews” with a similar intent.
Some of the best examples of content marketing zero in on search intent. At the very least, the result is content that’s more useful to consumers.
After learning the important SEO terms you must know, create digital content around the search intents that arise in your audience. It’ll be easier to market and make your website more visible in SERPs (search engine results pages).
Video Content, YouTube, and Live-Streaming
Don’t forget to incorporate videos into your online content strategy! Next to blogging, video content is the second most popular form of branded content.
Internet users are more likely to share video content than written content. Videos also hold the average person’s attention for longer periods of time than written content does.
By not creating video content, you could be alienating an entire group of people without realizing it. Not everyone is up to the task of reading a lengthy blog post. Many people would rather watch a 5-minute video about a product instead of researching it.
Plus, video content is more accessible to people with learning disabilities that make reading more difficult for them.
YouTube is one of the hottest platforms for brands to post videos on in 2020. Not only is YouTube a great source of publicity, but it’s also good for branding and marketing.
Once you upload a branded YouTube video, it can continue generating revenue and plenty of views for years after the fact. This is especially the case for videos about evergreen topics.
Live-streaming is also getting hotter by the second. Live video streaming gives you the chance to connect with your audience more, answer their questions, and generate leads. Consider hosting live webinars, product demos, and other live video events.
Live-streaming also helps you boost your brand’s social media presence.
Pillar Content and Filterable Posts
Pillar content is some of the most strategic content you’ll find on the internet in 2020. It’s a piece of content with a central theme that’s broken down into different sections and materials. The user clicks on the different sections to explore the information.
Why is pillar content becoming more popular? Because it provides a more personalized user experience. It also makes the buyer’s journey more seamless.
This kind of content is also highly organized. People enjoy digesting content in sections rather than all at once. For this reason, filterable posts are also useful to consumers.
Filterable posts let you filter what kind of content you’re looking for. Users simply click on the boxes that apply to their needs and voila! The content is now personalized.
People are more likely to buy from brands with personalized content, so jump on this trend as soon as possible!
Optimize For Voice Searches
Thanks to smart devices, voice searches are becoming more commonplace. Optimizing your content for voice searches will help you tap into a market that many other brands are neglecting.
You see, voice searches are a recent phenomenon. Sure, Alexa is a household name, but many brands haven’t caught up with this trend yet. That means it’ll be easier for you to stand out and attract buyers!
Use The Best Digital Content Strategies of 2020
Out of all the people who responded to a recent survey, 70% conducted voice searches at least a few times each week. Jump on these fresh digital content strategies like voice search optimization before other brands do!
The more you know your audience, the easier it’ll be to create compelling content they enjoy. Either way, it will result in more sales or brand awareness.
Make your content more visible in search engines—buy text links today! Your business’s website will thank you for it.
