When it comes to SEO, keyword research is only half the battle. Keywords help search engines determine the relevance of your site to a particular query. To evaluate your site’s credibility, search engines rely on backlinks.
That said, savvy SEO developers know that they must be careful in their approach to link building. Bad SEO strategies like stuffing your site with low-quality links can quickly backfire. In some cases, they can actually hurt your search engine rankings.
If you need a backlink booster that won’t penalize your website, you’ve come to the right place. Here are the top tips for building links that will actually boost your site’s rankings.
Why Backlinks are So Important
The importance of backlinks is rooted in Google’s algorithm. Google uses spider bots to crawl through every page on the internet and to index these pages. The algorithm uses information about how often a page is linked to in order to determine the page’s importance.
In addition to the number of links to your site that exist, Google also considers the quality of the links. Links that come from higher quality pages are given more weight than links from low-quality pages.
In other words, the goal of any backlink booster should be to increase the number of high-quality pages that link to your site.
Anatomy of a Quality Link
To start an effective backlink booster for your website, you need to know what a high-quality link looks. Search engine algorithms look at three factors to determine a link’s quality: relevance, authority, and transfer.
Good links are relevant to the page they appear on. For instance, if you are developing a website for a craft beer company, a link from a tax attorney’s website would not be relevant.
A page’s authority can only be built over time. Getting links to your site from pages with high authority will help boost your own authority over time.
Transfer refers to the ability of a search engine to follow a link. Links must be DoFollow links so that the search engine can follow it to your site.
Publishing Great Content
So how can you get relevant, authoritative, transfer links to your site? The first step is developing great content on your site. The better content you publish on your site, the more other sites will want to link to you.
Write blog posts on topics that folks in your audience will want to read and share. Best of lists, profiles, and tutorials are all examples of types of blog posts that tend to generate traffic. If you have the resources, developing original research related to your industry can also build excitement around your site.
When you write blog posts, make sure to mention other websites that you respect. Linking to their page will catch their attention, and may prompt them to link back to your site. Publishing an interview with someone well-regarded in your field can be a good way to promote links to another site.
Social Media
Social media is a great way to distribute the content you produce. By sharing content, you can expose it to more people, and increase the chances of earning links.
Additionally, linking back to your page on your social media profile will count as a backlink to your site. For this reason, it’s crucial to always link back to your home page on your social media profiles.
The best backlink booster social media networks depend on your business and audience. For instance, LinkedIn is a good choice for professional companies, while Twitter and Instagram work better for small, local businesses.
Guest Posts
Writing guest content is a great way to get publicity for your site. With guest posts, you can leverage the popularity of another site to drive traffic to your own site.
If you are just starting to build your backlink strategy, article directories can be a good choice to get you started. That said, always be careful when choosing a directory. A low-quality directory can actually hurt your rankings.
Choosing a directory that is relevant to your specific industry can be a good way to improve the link’s relevance. For instance, Slashdot caters to IT businesses, while GrowthHackers is for digital marketers.
If you have a relationship with other professionals in your industry, you can send out emails pitching guest posts. This can be a good way to take advantage of connections you already have and to generate higher quality links.
Get Networking
It may surprise you to learn that one of the best ways to generate quality backlinks is to get out from behind your computer. Attending networking events in your area for folks in your industry can help you build your reputation.
Make sure to join local business organizations in your area. The local Chamber of Commerce and Better Business Bureau are good resources for new businesses to meet other entrepreneurs.
When folks know who you are, they’ll be more likely to link to your page or to publish a guest post for you. You might even be able to develop a relationship where you become a regular contributor on a colleague’s blog.
Online Forums
One of the main reasons people get online is to research answers to questions. If you are an expert in your field, chances are you have answers that people are looking for.
Answering user questions can be a great backlink booster. Sites like Quora catalog questions on a variety of topics, while forums usually include discussions on specific topics. Presenting yourself as an authority on these sites can be a great way to generate links and drive traffic.
Get the Backlink Booster You Need Today
With these tips in hand, you will soon be on your way to building links that boost your site’s online presence. Building strong links will help you to start achieving the rankings you’re looking for.
Looking for more ways to get a backlink booster for your site? Then contact us. Our proven software will help automate your link building strategy.
